What is SEO?
SEO stands for Search Engine Optimisation. SEO is the process of optimising your online content for search engine result pages. This makes your content and website more visible to people who are looking for solutions that you provide and ultimately drives more traffic to your site or web page.
Types of SEO
SEO considers hundreds of rules that satisfy both search engines and end users. To make it slightly easier to navigate, SEO can be broken down into different types, each responsible for dealing with certain rules. The most important types of SEO include, on-page SEO, off-page SEO and technical SEO. However, other areas of SEO include content SEO, local SEO, mobile SEO and ecommerce SEO, white-hat SEO, black-hat SEO, grey-hat SEO, international SEO, and negative SEO.
On-page SEO refers to both the content and HTML source code of a page, such as page titles, headers, page URLs and meta descriptions.
Off-page SEO is about everything that’s not directly on your website, such as external link building and social media.
Technical SEO is all the other elements of your website such as site speed, mobile
readiness and sitemaps.
Content SEO is concerned with the structuring of content and how it is written and how this
helps your pages rank higher in search results.
Local SEO helps make a business more visible in local search results, it is particularly beneficial to businesses that operate in a specific area or that hold a physical location.
Mobile SEO is the process of optimising site content for search engine queries originating on a mobile device, such as smartphones and tablets.
Ecommerce SEO is the process of making an online store more visible in search engineresults by including long descriptions and relevant keywords on the product page of every product.
White Hat SEO involves the practice of any SEO techniques that use ethical techniques andfollow the ‘rules’.
Black Hat SEO
Black hat SEO refers to tactics that can be used to improve a website and/or page ranking on search engine results but the method tends to be unethical and go against search engine guidelines. Tactics such as keyword stuffing, cloaking and using private link networks are considered black hat SEO and can result in a penalty from the search engine.
Grey Hat SEO
Grey hat SEO is a mix of white hat and black hat SEO, and uses techniques that aren’t necessarily against guidelines but are considered not best practice. This could include purchasing backlinks.
How To Improve SEO
As mentioned above there are different types of SEO that each affect different aspects of Google and other search engines’ method of page ranking. SEO can be improved by
updating existing page content and ensuring it answers search queries, making sure your site is mobile-friendly, having backlinks from authority sites and fast load times. Although there are many other ways SEO ranking can be improved.